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Aditya Singh

Total number of links to a website is irrelevant to Google, says Search Advocate John Mueller

Google doesn't assess links that way, he explains:


" I don't think we differentiate like that in our systems. From my point of view, I would tend not to focus on the total number of links to your site, or the total number of domain links to your website, because we look at links in a very different way."


In theory a site could build millions of links across millions of domains, and Google could end up ignoring them.


" We try to understand what is relevant for a website, how much should we weigh these individual links, and the total number of links doesn't matter at all. Because you could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all. "




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