Read how to boost your ecommerce and affiliates site's search visibility with link building
Selecting Your Approach
Any link building campaign begins with selecting the right approach
Unlinked Mentions are an effective strategy for securing links to category or review pages, with a conversion rate of 50-90%.
In this type of campaign, you have to find existing articles already mentioning your brand and reach out to the publisher to request that they link to your own webpage.
There are certain categories you can start to focus, on, such as
1. Company brands
2. Product brands
3. Retail brands
4. Executive brands
5 Thematic
Finding Unlinked Mentions
Several ways to find unliked brand mentions.
1. via manual direct email.
2. Using prospecting tools: Find bulk mentions using Moz Fresh Web or Ahrefs Context Explorer then upload this site list to Pitchbox or BuzzStream.
3. Full automation
Selecting the Right Pages
Analyzing top competing content and visibilty will help you identify your target pages for link building
Here are specific page types that are commonly linked to in ecommerce and affiliate sites:
Homepage
Linking to the homepage make sense in the following situations:
Targeting top-level category keywords for ranking
You have a new site that needs a brands presence
Launching a new site, for early awarness
Building site-wide contextual relevance
Category / Groupings Page
You can link to category pages when:
Targeting category-level keywords for ranking
Targeting high-search volume keywords
Top content is transactional or directional (unless you have informational)
Business goals are short-term lead / sales-focused
Individual Item Pages
Linking to Individual product pages or pages with specific focus is reasonable when:
Targeting product-specific keywords for ranking
Targeting low-search volume keywods
You have budget to spread over a high count of pages
There are multiple focus pages under a category
Top ranking content is specific pages
Educational / Informational Pages
Links to educational or informational pages, if,
Goals are 6-12 months or longer
Ranking 1 page for multiple keywords
Top ranking content is informatioanl
Building domain authority is the main focus
The Industry is Banking, NBFC or similar niches
Evaluating Prospective Sites
Ideally, you want to build a footprint - not just one element. Examine multiple elements then decide on the site's quality
If you decide to manually review your prospective sites for quality, look at the following key elements:
Content
Commercial Links: Links to transactional pages not tagged with nofollow or sponsor
Navigation: Is it way too general for a blog?
Keywords: No Keywords related to restricted/ explicit content
Frequency: Are posts infrequent or outdated?
Admin Pages
About us
Admin pages
Contact Info
Link Profile
Excessive Links: Are there too many links pointing to one page?
Low Authority: Using metric such as Domain Authority (DA) or Domain Rating (DR)
Non-relevant links: Are there links that don't make sense for the page?
Authorship
Names and bylines: Is it simply set to "admin" or site name or the article authors properly identified?
Author page: Is there informationa about the author?
Foreign: Is the author from the country you are targeting?
Reputation
Presence
Following: Personal, micro-influencer, influencer, news?
Engagement: Are people engaging with their content?
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