Instead of everyone talking at the same time, try to get everyone writing at the same time--an idea generating process called "brainwriting" .
Brainstorming is best when we can think freely and come up with wild ideas. It allows us to think about what we really want if we didn’t have to worry about things like technology restrictions or costs. Encourage the wild ideas, as any road bumps you encounter are just opportunities to build new technologies or software that can help deliver them.
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